UFF® at In Shape Pilates’ 1st birthday: 5 cans, one studio, and reactions we didn’t expect

Pilates studio celebrates its first birthday. Women’s Day. And five functional drinks on the table.

Sounds like the beginning of a good story? It is.

In Shape Boutique celebrates one year

In Shape Boutique Pilates studio in Zaprešić celebrated its first year of operation on March 7. What started as a joint project by kinesiologist Lejla Dizdarević and Valentina Lozić has, in just one year, grown into a community of women who come for movement, support, and the feeling that they’re doing something for themselves.

Reformers, a personalized approach, expert trainers — and classes that have been full from day one. No wonder the first birthday had to be celebrated.

And it was. And we were part of the celebration.

What is UFF® doing at a Pilates celebration?

Good question. And exactly what everyone asked us.

On the table — all 5 UFF® Functional drinks: UFF® + Protein, UFF® + Collagen, UFF® + Fat Burn, UFF® Water + Oxygen, and UFF® + Hangover. At a Pilates event, yes. Even Hangover. Because you never know how the celebration might end.

But jokes aside — we came because UFF® and In Shape share the same philosophy: taking care of your body doesn’t end with the workout. What you drink after exercise is just as important as the exercise itself.

And that’s exactly what the event showed.

UFF® + Protein: the obvious choice everyone loved

UFF® + Protein was the natural crowd favorite. Pilates studio, training, recovery — protein practically chose itself.

Women who come to reformer classes 3–4 times a week know their bodies need support for recovery. But they also know they don’t want a shaker, powder all over the kitchen, and that specific taste that comes with a classic protein shake.

UFF® + Protein is a different story. Protein in a can. No shaker, no mess, no excuses. Open it, drink it, and move on with your day. And that’s exactly what impressed the In Shape community — convenience without compromise.

“Wait, this is protein? In a can? And it actually tastes normal?” — Yes. Yes. And yes.

And then UFF® + Collagen happened

We didn’t plan it, but UFF® + Collagen stole part of the show.

The In Shape community is focused on health and beauty from within — and when they heard there’s a drink with collagen for skin, hair, and nails, interest exploded. Questions kept coming. How much collagen? When do you drink it? How long until you see results?

A glow-up you drink — a concept that fit perfectly into a studio philosophy where beauty is built through movement, not filters.

Several members took both UFF® + Protein and UFF® + Collagen. One said: “Protein after training, Collagen in the morning. I’m covered.” We couldn’t have come up with it better ourselves.

Why Pilates + functional drinks make sense

Pilates isn’t a workout where you sweat and leave. It’s a system. Control, precision, mind-body connection. People who do Pilates don’t look for quick fixes — they look for smart ones.

And that’s exactly why UFF® Functional drinks make sense in this context. They’re not energy drinks that spike you up and let you crash. They’re not supplements with ingredient lists you need Google to understand.

These are drinks with a clear function — recovery, beauty, energy, metabolism — in a format that fits a life that moves fast, but consciously.

Three worlds, same reaction

Opatija, Abeceda ljepote — among beauty professionals. Zagreb Underground, Tunnel Grič — among wine enthusiasts. In Shape Boutique in Zaprešić — among women doing planks on reformers and asking about collagen.

Three completely different worlds. Same reaction: “I need this.”

And that’s what drives us. UFF® Functional drinks aren’t for one audience. They’re for every moment you decide to do something smart for your body.

Happy first birthday, In Shape!

Thank you to In Shape Boutique Pilates studio in Zaprešić for the energy and for a community that understands that taking care of yourself isn’t measured only by workouts — but also by what you do before and after.

To Valentina, Lejla, and the entire team — happy first of many.

And to all the members who took UFF® + Protein “for after training” and UFF® + Collagen “for every morning” — let us know how it’s going. We know it’s going to be good.